News: Day 1 At 2026 BC Sport & Wilderness Show: Sino-Canada & Mmelancho

Event Overview

The Sino-Canada Innovation Center successfully participated in the BC Sport & Wilderness Show, held at the TRADEx Exhibition Centre in Abbotsford, British Columbia. The event is one of Western Canada’s largest outdoor recreation exhibitions, attracting thousands of outdoor enthusiasts, manufacturers, distributors, and industry professionals.

At this exhibition, the Sino-Canada Innovation Center participated together with Mmelancho, showcasing innovative outdoor and marine technology products while promoting cross-border collaboration between Chinese manufacturers and the Canadian market.

The exhibition provided a valuable platform to introduce new outdoor recreation technologies and to explore opportunities for international cooperation, product distribution, and market expansion.

活动概况

近日，中加联合创新中心（Sino-Canada Innovation Center）参加了在加拿大不列颠哥伦比亚省阿伯茨福德 TRADEx国际会展中心 举办的 BC Sport & Wilderness Show（BC户外运动与荒野展览会）。该展会是加拿大西部规模较大的户外运动与休闲产业展览之一，每年吸引大量户外运动品牌、设备制造商、经销商以及户外爱好者参与。

在本次展会中，中加联合创新中心 与米兰（Mmelancho）共同参展，展示了多款创新户外及水上运动科技产品，并积极推动中国制造企业与加拿大市场之间的跨境合作与交流。

此次展会为介绍新型户外运动技术产品以及探索 国际合作、产品分销和市场拓展机会 提供了重要平台。

Exhibition Venue – TRADEx Convention Centre

The exhibition took place at the TRADEx Convention Centre, a major exhibition venue in the Fraser Valley region of British Columbia. Large numbers of visitors arrived early in the morning, with long lines forming outside the entrance before the doors opened.

The lively atmosphere reflected the strong popularity of the event among outdoor recreation enthusiasts. Throughout the day, the exhibition halls were filled with visitors exploring the latest outdoor equipment, recreational technologies, and innovative products showcased by exhibitors.

展览场地 – TRADEx展览中心

本次展会在 TRADEx展览中心 举行，该中心是位于不列颠哥伦比亚省 菲沙河谷（Fraser Valley）地区 的重要会展场馆之一。展会当天一早，许多观众便提前到达场馆入口处排队等候，场馆外人流不断，气氛十分热烈。

展会现场人气高涨，展厅内始终保持着热闹的氛围。大量参观者在各个展位之间参观交流，了解最新的户外装备、休闲娱乐产品以及相关创新技术，充分体现了该展会在户外运动与休闲产业中的广泛影响力。

Chinese Participation at the Exhibition

At this year’s BC Sport & Wilderness Show, the Sino-Canada Innovation Center and Mmelancho jointly operated an exhibition booth. According to information at the event, only two exhibitors from China were present at this year’s show, with the Sino-Canada Innovation Center and Mmelancho representing the only two Chinese booths at the exhibition.

In the more than 30 editions of the show’s history, participation from Chinese companies has been relatively rare, making their presence particularly notable among visitors and industry professionals.

During the event, the team also participated in interviews with local media, sharing insights about the Center’s mission of promoting cooperation between Chinese and Canadian businesses and introducing innovative products to the North American market.

中国企业展位亮相展会

在本次 BC Sport & Wilderness Show 上，中加联合创新中心与 Mmelancho 联合设立展位。据现场了解，本届展会 仅有两家来自中国的参展企业，而中加联合创新中心与 Mmelancho正是这 唯二的中国企业展位。在该展会 过去三十余届的历史中，中国企业参展的情况一直较为少见，因此此次参展也受到了不少观众与业内人士的关注。

展会期间，团队还 接受了当地媒体的采访，向媒体介绍了中加联合创新中心推动中加企业合作的平台理念，以及中国创新产品进入北美市场的发展潜力。

Promoting Sino-Canada Industrial Innovation Cooperation

During the exhibition, the Sino-Canada Innovation Center highlighted opportunities for collaboration between Chinese manufacturers and the Canadian market, showcasing innovative products in outdoor recreation, marine equipment, and water sports technologies.

The booth attracted a steady flow of visitors throughout the event. Many attendees stopped by to learn more about the products on display, engage with the team, and explore potential cooperation opportunities. Visitors included outdoor enthusiasts, local distributors, retailers, and industry professionals.

On the first day of the exhibition, the joint booth of the Sino-Canada Innovation Center and Mmelancho quickly drew the attention of retailers and wholesalers who stopped by to inquire about cooperation opportunities. Several product samples displayed at the booth were reserved and purchased early on the first day, and some clients even requested that more products be shipped to British Columbia as soon as possible to meet local market demand.

Many guests expressed strong interest in the innovative technologies as well as the Center’s mission of building a cross-border innovation and trade platform connecting China and Canada.

推动中加产业创新合作

展会期间，中加联合创新中心重点展示了中国制造与加拿大市场合作的潜力，介绍了多款与户外休闲、水上运动以及船艇设备相关的创新产品，并积极推动企业之间的合作交流。

在整个展会期间，展位前始终人流不断，吸引了大量参观者驻足了解。不少观众主动停下脚步参观产品，与现场团队进行交流，并咨询合作与代理机会。参观者包括户外运动爱好者、本地经销商、零售商以及行业专业人士。

在 展会第一天，中加联合创新中心与 Mmelancho 的联合展位便吸引了多家零售商和批发商驻足洽谈合作。展位展示的多款产品样品和备用样品在第一天便被客户提前预定并直接购买，部分客户甚至提出希望我们 尽快向BC市场补充更多产品，以满足当地不断增长的市场需求。

许多嘉宾对展出的创新产品以及中心推动 中加跨境创新与贸易合作平台 的理念表现出浓厚兴趣。

Market Response and Industry Interest

The strong response from visitors and buyers highlighted the growing interest in innovative outdoor recreation and water sports products in the North American market. The exhibition not only provided a valuable platform for product promotion, but also demonstrated the strong market potential for new outdoor technologies and equipment.

The positive feedback from retailers and distributors further strengthened the confidence of participating companies in expanding their presence in the Canadian market.

市场反响与行业关注

现场观众和采购商的积极反响，充分体现了 北美市场对创新户外运动及水上运动产品日益增长的需求。本次展会不仅为产品推广提供了重要平台，也展示了新型户外运动技术和装备在加拿大市场的广阔发展潜力。

来自零售商与经销商的积极反馈，也进一步增强了参展企业 拓展加拿大市场的信心

Showcasing Innovative Marine & Outdoor Products

At the exhibition, the Sino-Canada Innovation Center and its partners presented a range of innovative outdoor recreation and marine products, demonstrating the latest developments in outdoor technology and equipment.

Among the highlights presented at the booth were:

• Electric surfboards and water sports equipment

• Surf boats and marine recreation solutions

• Outdoor noise-cancelling headphones designed for sports and outdoor environments

• New-material Kylia boards and outdoor sports boards

• Aluminum pontoon boat solutions and accessories

• Innovative outdoor technology products

  
  

In addition, the booth also featured advanced products from one of our German partner suppliers, including solar photovoltaic modules with automatic sun-tracking capability, which can automatically adjust their orientation to maximize solar energy generation efficiency.

Together, these products demonstrated the rapid development of outdoor recreation technologies and the growing opportunities for collaboration between Chinese manufacturers and the North American market.

展示创新水上与户外运动产品

在本次展会上，中加联合创新中心与合作伙伴Mmelancho共同展示了多款创新户外及水上运动产品，体现了当前户外运动科技与装备的发展趋势。

展位展示的重点产品包括：

• 电动冲浪板等水上运动设备

• 冲浪船及水上娱乐船艇解决方案

• 适用于户外运动场景的降噪耳机

• 采用新型材料的 Kylia Board 户外运动板

• 铝合金浮筒船及相关配套产品

• 多种新兴户外科技产品

  
  

此外，展位还展示了来自 德国合作供应商 的先进产品，包括 可自动追踪太阳方向的光伏发电模组。该系统能够根据太阳位置自动调整角度，从而提升太阳能发电效率。

这些产品不仅展示了户外运动技术与装备的快速发展，也体现了 中国制造与北美市场在创新产品领域合作的巨大潜力。

A Highlight of the Exhibition

The products showcased at the booth effectively challenged the long-standing stereotypes often associated with “Made in China.” Many visitors were impressed by the level of innovation, refined design, and product quality demonstrated by the water sports equipment and outdoor technologies on display.

In particular, the water recreation products drew significant attention for their innovative features, sleek design, and high manufacturing standards, reflecting the rapid progress of Chinese manufacturers in the outdoor recreation industry.

Meanwhile, the photovoltaic power generation modules developed in cooperation with our German partner supplier, featuring an automatic sun-tracking system, also attracted strong interest for their clever engineering and practical applications in outdoor environments.

Together, these products quickly became one of the highlights of the exhibition. Throughout the event, many visitors gathered around the booth to learn more about the products, and a number of retailers and distributors expressed immediate interest in potential cooperation. Several attendees even requested to purchase the display samples directly on site, demonstrating the strong market demand and positive reception of these innovative products.

展会亮点：打破传统刻板印象

展位所展示的多款产品，在展会现场 成功打破了部分人对“中国制造”的传统刻板印象。许多参观者对产品所展现出的 创新能力、精致设计以及高质量制造水平 表示惊讶与认可。

尤其是多款水上运动产品，凭借其 创新设计、流线型外观以及精细工艺，吸引了大量观众驻足了解，充分展示了中国企业在户外运动装备领域快速提升的技术实力和产品水平。

与此同时，与 德国供应商合作的自动追踪太阳方向的光伏发电模组，也因其巧妙的工程设计与实际应用价值，成为展会现场备受关注的创新技术之一。

这些产品很快成为 展会现场的亮点之一。在整个展会期间，展位前始终人流不断，许多参观者主动停下脚步了解产品，并与团队进行深入交流。多家零售商与经销商在现场表达了明确的合作意向，甚至有客户 当场希望直接购买展位样品，充分体现了市场对这些创新产品的强烈兴趣与需求。

Listening to Customers and Understanding Market Needs

Another valuable aspect of the exhibition was the opportunity to listen directly to customers from North America and Europe. By engaging with visitors who showed interest in purchasing the products, the team was able to gain first-hand insights into user expectations, preferences, and practical needs in the local market.

Through these conversations, the team gathered meaningful feedback on product design, functionality, and usage scenarios. Hearing suggestions directly from potential buyers helped us better understand the gap between product development and real-world customer expectations.

These insights will provide important guidance for future research and development (R&D), helping our partners further improve product performance, user experience, and market adaptability.

倾听欧美客户需求

展会期间，与来自 北美和欧洲的客户进行面对面的交流 也是本次参展的重要收获之一。通过与有意购买产品的客户深入沟通，团队得以直接了解当地消费者在产品功能、使用场景以及设计方面的真实需求。

在交流过程中，许多客户分享了他们的使用建议和市场反馈。这些来自一线用户的意见，使我们更加清晰地认识到 产品设计与实际用户需求之间可能存在的差距。

这些宝贵的市场反馈将为未来的 产品研发（R&D） 提供重要参考和启发，帮助企业进一步优化产品设计、提升用户体验，并更好地适应国际市场的需求。

Strengthening Industry Partnerships

During the exhibition, representatives of the Sino-Canada Innovation Center engaged in productive discussions with a number of potential partners, regional distributors, and industry professionals. These conversations explored opportunities for collaboration in areas such as product distribution, technology exchange, and market development.

The exhibition served as a valuable platform for building new connections and strengthening relationships between international partners. It also laid a solid foundation for future cooperation between Chinese manufacturers and businesses in the Canadian and North American markets.

加强产业合作伙伴关系

展会期间，中加联合创新中心与多家潜在合作伙伴、区域经销商以及行业专业人士进行了深入交流。双方围绕 产品分销、技术合作以及市场拓展 等多个领域探讨了未来合作的可能性。

此次展会不仅为建立新的商业联系提供了重要平台，也进一步加强了国际合作伙伴之间的交流，为中国企业与加拿大及北美市场之间的合作奠定了良好基础。

Looking Forward

Looking ahead, the Sino-Canada Innovation Center will continue to participate in international exhibitions and industry events, further strengthening connections between Chinese manufacturers and the Canadian market.

By promoting innovation, facilitating cross-border cooperation, and building global business partnerships, the Center aims to create new opportunities for companies seeking to expand internationally and bring innovative products to broader global markets.

展望未来

展望未来，中加联合创新中心将继续积极参与国际展览与行业活动，进一步加强中国制造企业与加拿大市场之间的联系。

通过推动创新合作、促进跨境产业交流以及建立全球商业伙伴关系，中心致力于为希望拓展国际市场的企业创造更多发展机遇，并推动更多创新产品走向全球市场。

March 07, 2026

Eric Yang

Sino-Canada Innovation Center

Go Global, Make Easy