2026 Exhibition Invitation -BC Sport Wilderness Show
The Largest Outdoor Gear Show on the West Coast
A Bridge for Innovation and Collaboration Between China & Canada
Dear Valued Partner,
The Sino-Canada Innovation Center is pleased to invite your company to participate in the BC Sport & Wilderness Show, taking place March 6–8, 2026 in Abbotsford, British Columbia, Canada. As one of Western Canada’s leading outdoor and wilderness exhibitions, this event brings together industry professionals, retailers, distributors, and outdoor enthusiasts across North America. It represents a significant opportunity for Chinese companies to showcase products, build brand presence, and develop business relationships with international buyers and partners.
About Us
The China-Canada Joint Innovation Center is a non-profit organization dedicated to fostering innovation, technology exchange, and entrepreneurial collaboration between the two countries. We provide resources, industry connections, supply-chain matchmaking, international exhibition support, market entry guidance, and cross-border business services. Acting as a collaborative bridge, we help Canadian companies access reliable Chinese supply chains and technology partners, while supporting Chinese enterprises in showcasing innovation, connecting with global buyers, and expanding into the North American market.
Why Canada Has High Demand for Outdoor Products
Canada’s distinctive four-season climate supports year-round outdoor activities—from summer camping and hiking to winter skiing and snow sports—creating a market with no real off-season. With vast natural landscapes and a strong outdoor culture, Canadians see outdoor recreation as a way of life, not just a leisure activity. This drives continuous demand for durable, high-performance gear. As consumer expectations rise, the need for premium, technical equipment continues to grow. Combined with a broad demographic of participants—including families, adventure travelers, outdoor athletes, and lifestyle enthusiasts—the market for outdoor products in Canada remains wide, active, and steadily expanding.
Past Highlights & Exhibitor List
Canada’s distinctive four-season climate supports year-round outdoor activities—from summer camping and hiking to winter skiing and snow sports—creating a market with no real off-season. With vast natural landscapes and a strong outdoor culture, Canadians see outdoor recreation as a way of life, not just a leisure activity. This drives continuous demand for durable, high-performance gear. As consumer expectations rise, the need for premium, technical equipment continues to grow. Combined with a broad demographic of participants—including families, adventure travelers, outdoor athletes, and lifestyle enthusiasts—the market for outdoor products in Canada remains wide, active, and steadily expanding.
Event Cost
Exhibitors:
Standard Booth Rate: $14.00 per sq. ft.
Corner Premium: +$150 per corner
Our Service Offerings
Canada’s distinctive four-season climate supports year-round outdoor activities—from summer camping and hiking to winter skiing and snow sports—creating a market with no real off-season. With vast natural landscapes and a strong outdoor culture, Canadians see outdoor recreation as a way of life, not just a leisure activity. This drives continuous demand for durable, high-performance gear. As consumer expectations rise, the need for premium, technical equipment continues to grow. Combined with a broad demographic of participants—including families, adventure travelers, outdoor athletes, and lifestyle enthusiasts—the market for outdoor products in Canada remains wide, active, and steadily expanding.